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32 Freaky Logos That Combine Brands With Their Arch-Rivals

Kim Bhasin

Imagine a blue can with the words Coca-Cola alongside Pepsi's logo.

It's as close as you'll ever get to brand blasphemy.

Logo designer Graham Smith has put together a series called Brand Reversions which re-imagine famous brand logos by swapping one creative style with another.

We've selected our favorites — rival brands whose re-done logos look just plain wrong.

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See the rest of the story at Business Insider

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source: www.businessinsider.com

14 Jul 2012

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Why Victoria's Secret And Burberry Win In Social Media — And Other Fashion Brands Fail (FB)

www.businessinsider.com Jim Edwards 13 days ago

victoria s secret

fashion brands

head and shoulders

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apparel retailers

Which apparel retailers really know what they're doing in social media, and who is just phoning it in? Our friends at Expion, a social media marketing management company, looked at the top 50 companies listed in Apparel Magazine’s social media report for the first quarter of 2013. Those brands included Burberry, H&M, Levi's, Macy's, Nike, Target, Victoria's Secret, Walmart and Zara. Expion then took a look at the top 100 Facebook posts in Q1 2013 to see which brands were getting the most buzz on the social platform. Of the 10 brands measured, only three made a significant splash with... Read similar

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If You EVER 'Facebook Stalk' There's An Embarrassing Feature You Need To Be Aware Of (FB)

www.businessinsider.com Nicholas Carlson 123 days ago

Some people (not me, of course) use Facebook to look up old flames from time to time. They (not me, of course) do this not because they are trying to do anything inappropriate. They (not me, of course) do this merely because they are curious about people who used to play an important role in their lives. (And to see if these old flames have gained weight/lost their jobs/are dating losers now – I imagine.) ANYWAY. If you are one of these people (I am not) then you should be aware of a new Facebook feature that is potentially very embarrassing. It is this: Facebook now keeps track of ... Read similar

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These Were The 10 Most-Liked Facebook Brand Posts In January

www.businessinsider.com Laura Stampler 98 days ago

Brands are constantly scrambling to get fans to engage in their original content on Facebook. While major ad dollars can be thrown into social media campaigns, January's 10 most-liked posts from advertisers were cheap and simple. This is particularly noteworthy because January was the month that advertisers pulled out all the big guns for their Super Bowl campaigns. While none of the Super Bowl ad teasers made the top 10 list, a Walmart post of a passed out dog — which has little or nothing to do with its brand message — was Liked more than 150,000 times. Research from Track S... Read similar

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These Brand Successes Will Give You Faith In Social Media

www.businessinsider.com Simply Zesty 29 days ago

face recognition technology

creative campaigns

marketing case studies

media platforms

useful gifts

With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out. Because examples tell you more than theory ever could, we’ve rounded up 50 different resources for you to get into and help improve your business. Covering everything from Facebook to Pinterest to email marketing, you’ll find useful case studies for you to take inspiration from, regardless of which platform you use.Brands are always talking about advertising on Facebook, but these campaigns ... Read similar

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Meet The Man Who Convinced Polaroid He Could Save It From Extinction

www.businessinsider.com Megan Rose Dickey 131 days ago

Polaroid's clever idea to open a chain of retail stores didn't come from within the company. Instead, it came from serial entrepreneur Warren Struhl. Struhl launched his first business in the 1980s called PaperDirect, which sold decorative printing paper. After finding great success with PaperDirect, he sold the company to Deluxe Corporation in 1993 for $120 million. Struhl is also the man behind the kettle corn brand Popcorn, Indiana, which is now sold in 100,000 stores and brought in $63.7 million in revenue in 2011. But you might be most familiar with his company Brand Sheets, a ... Read similar

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Big Beautiful Photos Of Facebook Home For Android (FB)

www.businessinsider.com Kevin Smith 46 days ago

Facebook just announced its latest mobile product, Facebook Home. Don't think of it as a smartphone operating system. Instead, a replacement for your regular Android home screen. Facebook Home launches April 12 on five Android smartphones plus a new phone from HTC called the First. Want to see how Facebook Home works? Take our tour in the gallery below.As soon as you power on your smartphone you're greeted by the new "Cover Feed" Facebook wants the Cover Feed to show more than just the clock. Cover feed lets you automatically slide from story to story directly from your Facebook friends. All... Read similar

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Spotify Just Revealed Its New Logo

www.businessinsider.com Laura Stampler 54 days ago

Spotify is making a big marketing push to become a familiar household name across the country. The popular music streaming service released its first national ad campaign, which appropriately aired during "The Voice," and has come up with a brand new logo. This is what the old one looked like: And here's the new one. Gone is the stray "O" and goofy font in this new, professional look: Here's another view of the older logo: And the new one: What do you think?SEE ALSO: Remembering Carly Foulkes: The T-Mobile Girl Who Just Got Dropped From Its New Campaign Please follow Advertising on Twi... Read similar

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Screenshots: All The Best Features In The New BlackBerry Phones (RIMM, BBRY)

www.businessinsider.com Steve Kovach 109 days ago

new smartphones

new blackberry phones

physical keyboard

business insider

industry analysts

BlackBerry officially unveiled its brand new operating system called BlackBerry 10 this week. The OS will run on two new smartphones called the BlackBerry Z10 (a touchscreen-only phone) and the BlackBerry Q10 (a phone with a classic BlackBerry physical keyboard). The phones will launch in the U.S. in March (Z10) and April (Q10). BlackBerry gave a bunch of industry analysts, tech pundits, and members of the press a Z10 to test out BlackBerry 10. Want to see what it's like? Check out the gallery below for a full tour of BlackBerry 10.This is the lock screen. You can see up... Read similar

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These People Love Tech Brands So Much They Got Tattoos of Them

www.businessinsider.com Dylan Love 113 days ago

Do you love technology enough to get the Cisco logo tattooed on your arm? This guy and many more have chosen to use their bodies as a means of expressing their love for all things tech.A memorable line from a memorable man. You could even get his face put on your body. Here's a permanent ode to the microchip. See the rest of the story at Business Insider Please follow SAI on Twitter and Facebook. Read similar

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Facebook Has A New Logo – Can you tell Which One Of These Two It is? (FB)

www.businessinsider.com Nicholas Carlson and Laura Stampler 31 days ago

waddington

hellip

Facebook just revealed a new logo, Tom Waddington reports. Can you tell which of these two it is? (We couldn't.) The answer is below. … … … … … … … … … Answer: The new one is on the right. Waddington says Facebook has also updated a bunch of other logos and icons. Please follow SAI on Twitter and Facebook.Join the conversation about this story » Read similar

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I Just Bought My First Pair Of Warby Parker Glasses — It Was Super Easy And Cheap

www.businessinsider.com Megan Willett 47 days ago

quality customer service

Recently, Business Insider spoke with Warby Parker's experts about how to find the right type of glasses for your face. Turns out, I needed new glasses, too. So when I toured the SoHo showroom, I decided to see what it was like to buy glasses with the trendy brand. I tried on about four different pairs before finding the ones that fit me perfectly. The experience was really easy and sociable, as I spoke with Warby Parker associates about what looked best as I shopped. Ultimately, I was impressed with the level of quality, customer service, and especially the price ($95 for prescription lenses ... Read similar

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Today Is Steve Jobs' Birthday. Here's A Wild Tribute From His Loyal Fans (AAPL)

www.businessinsider.com Julie Bort 85 days ago

Steve Jobs was born on February 24, 1955. He would have been 58 today. Although he is gone, he will never be forgotten, if his loyal fans have anything to say about it. And they do. Here's a great collection of artwork depicting Jobs. Many of these fans are artists with a sense of humor.SEE ALSO: Steve Jobs Once Gave This Guy A Porsche And His Career Has Been Golden Ever Since Steve Jobs is such a doll. Let me give you my card. The sum of his parts. See the rest of the story at Business Insider Please follow SAI on Twitter and Facebook. Read similar

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Microsoft Just Hired A Designer With This Radical Vision For Its Brand (MSFT)

www.businessinsider.com Jay Yarow and Nicholas Carlson 118 days ago

Last July, a designer named Andrew Kim took it upon himself to come up with a wild and "aggressively minimal" vision for Microsoft's brand. He called it "The Next Microsoft." His mission was to update Microsoft's brand from one that was "outdated," "slow," "corporate," and "conservative," to one that represents the future – "almost science fiction." He did this without Microsoft's knowledge or blessing – all on his own. When he finished, he posted the new look to his personal Website. He got a huge reaction from the press – with links from Business Insider and elsewhere. He ... Read similar

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The 10 Worst Social Media Fails Of The Year So Far

www.businessinsider.com Jim Edwards 73 days ago

The year is less than three months old, yet already several brands have made king-sized screwups in social media. Among their crimes: Using a four-letter word to insult a nine-year-old girl. Live-tweeting a mass layoff. And angering Dave Mustaine of Megadeth. Poland Spring, American Airlines, Taco Bell and NASCAR are among the brands who should have known better. All of the following social media fails triggered hundreds or thousands of responses, and made headlines in the regular media as a result.10. Men's Wearhouse feels the wrath of Megadeth's Dave Mustaine for failing to deliver a suit. ... Read similar

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I'm Actually Flossing After Using This App That Will Reprogram Your Bad Habits (AAPL)

www.businessinsider.com Dylan Love 78 days ago

Lift is a simple app with a humble mission – to help its users cultivate good habits. Simply maintain a list of tasks that you want to turn into a habit and tell the app when you want to be reminded to carry them out. For example, I have a reminder to floss that goes off every night at 9 PM. And you know what? After a week or so of using the app, I no longer need the app to remind me. The flossing reminder goes off and I've already done it. What kinds of things would you like to make into habits?Tap the app to start it up. It immediately displays the habits you've already added. Let's a... Read similar

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13 Cool Ways Brands Have Started To Use The Latest Social Media Craze, Vine

www.businessinsider.com Alyson Shontell 114 days ago

Vine is a startup that was acquired by Twitter before it even launched. It's a mobile app that makes it easy to create and share animated GIFs. Since the acquisition was announced, a lot of people have started to play with the app, including a few big name brands and media organizations. Need some inspiration before making your first Vine? Check out 13 interesting ways big brands are getting attention with the app.Urban Outfitters was the first brand to make a Vine. It was smart and took a video of puppies. The most important Vine you'll ever see. #uodogs vine.co/v/b5HEYV0IQPJ — Urban O... Read similar

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The 11 Coolest Startup T-Shirts From The Ultimate Startup Conference, SXSW

www.businessinsider.com Alyson Shontell 67 days ago

Startups are known for their T-shirts. Which ones rocked the best designs at the ultimate startup conference, South by Southwest? We collected our favorites from all over Austin. GroupMe takes the cake.Dropbox offered its iconic shirts in multiple colors. Grand Street, a New York-based startup that sells a few awesome gadgets per week, repped its brand with this shirt and hat. Fox promoted its show New Girl with a quote from one of its characters: "Can't we just take a moment to celebrate me?" Although, seeing as SXSW is a tech conference, it'd be funnier if Eric Schmidt had said it. See th... Read similar

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Here Are Some Gorgeous Concept Designs For An iPhone 6 (AAPL)

www.businessinsider.com Kevin Smith 77 days ago

Apple's next iPhone will probably launch at some point this year. There haven't been any rumors or leaks of what the phone's next design will look like but French tech site, Nowhereelse.fr has commissioned graphic designer, Martin Hajek to imagine. Hajek draws inspiration from the current iPad Mini design and offers the device in two different screen sizes. We like how the device has no edge to edge bezel and no home button. Instead of a physical home button the function is imagined to resemble Apple's MacBook trackpad invisible button. Designer Martin Hajek has imagined a new design for ... Read similar

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This Is What It'll Be Like Using The New Firefox Phones

www.businessinsider.com Dylan Love 84 days ago

Firefox, a beloved alternative web browser, will soon be powering a new generation of mobile devices. Wanna see what it will look like?A look at the home screen Browse your contacts to find who you want to reach Here's your hub for text messages See the rest of the story at Business Insider Please follow SAI on Twitter and Facebook. Read similar

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How Facebook's Acquisition Of Instagram Has Hurt Brands That Use Twitter (FB)

www.businessinsider.com Jim Edwards 6 days ago

After Facebook acquired Instagram in September, one of its first major policy changes was to drop support for photo-sharing on Twitter — ostensibly a rival to Instagram for photo-sharing. That had a pronounced effect, according to data from Simply Measured, the social media analytics company. It reduced the amount of sharing and engagement with followers that brands used to see on Twitter, and boosted those factors in Instagram and Facebook. In February, Instagram finally changed its privacy policy to allow advertising on the service at some point in the future 100 million users Simply M... Read similar

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Business Insider is a new business site with deep financial, entertainment, green tech and digital industry verticals. The flagship vertical, Silicon Alley Insider, launched on July 19, 2007, led by DoubleClick founders Dwight Merriman and Kevin Ryan and former top-ranked Wall Street analyst Henry Blodget.

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