For all of the hype around Apple, you'd think it was the hottest tech stock on the planet.

It's not. There's one company that always flies under the radar that's doing better than Apple: Priceline.

Priceline is up 50 percent year-to-date, versus 48 percent for Apple. (Check the chart below. We threw in LinkedIn just for fun. It's doing pretty well, too.)

Amusingly, today, the day of Apple's big dividend announcement, Priceline is up 3.5 percent versus Apple, which is up 2 percent. Priceline had its price target raised to $800 by Monness Crespi Hardt this morning. (Apple had its price target jacked by Goldman and Morgan Keegan.)

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