Most brands out there spend their time trying to acquire a ton of fans, hoping to convert them to paying customers.

But at the DLD conference in Munich today, BuddyMedia and ComScore released a study that has a different approach: focus on the friends of your fans.

Those friends represent a huge, untapped market for brands, which can acquire a ton of new traffic if they can convert them to paying customers.

We got our hands on the whole presentation from the DLD conference. Here it is.

Here we go!

Naturally, social media is pretty important when it comes to marketing.

Facebook is insanely popular and is still the best approach to picking up new customers.

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