There are advantages and disadvantages of being one of the earlier companies in a very early market. While new companies get to watch, observe, and create their own insights based on product features incumbents develop, we get to constantly introspect on “what has worked” based on real data, real feedback, and being out in the market talking to partners. The second screen space is going to be a multi-billion dollar market. Just last week, Tim Cook announced that 67M iPads were sold in less than two years. It took more than 24 years to sell that many Macs. With the growing trend of second screen activity (i.e. using tablets while you watch TV), there is bound to be major disruption in the TV industry.
27 May 2012
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Since first emerging early last year, Boston-based startup Boundless has been on a mission to give students a free alternative to the financial and physical costs of bulky backpacks brimming with pricey hard-copy textbooks. Co-founders Ariel Diaz, Brian Balfour and Aaron White believe that the incumbents, the old-school textbook publishers (the top four of which still control the market) have been driving up the cost of educational content for years, so Boundless has been fighting the Powers That Be by offering a free, digital alternative culled from existing, open educational resources.Read similar