Here's How YouTube Is Spending $500 Million On Its New Channels (GOOG)

YouTube made waves in the entertainment industry last year when it announced plans to help fund and create 100 official channels from various different partners.
Excitement only grew when word leaked that it could spend as much as $500 million on this content in what looked to be a challenge to traditional TV and entertainment.
Now, some of these channels are starting to roll out, and we get to see what this content looks like.
Although more are still to come, we took a look at some of the more interesting ones already in operation.
The WWE's channel has been up and running for years, and now that they're partnered with YouTube, it looks like they've rolled out more behind-the-scenes and lifestyle series about the wrestlers.
Visit the WWE's channel
SBNation's channel launches officially on March 1, but they've already got some original programming up, like Matt Ufford's visit to the Westminster Dog Show to pet as many different breeds as possible.
Visit SBNation's channel
Red Bull focuses on the same sort of adrenaline-fueled programming that it stresses in its advertising.
Visit Red Bull's channel
See the rest of the story at Business Insider
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source: www.businessinsider.com
23 Feb 2012
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