"If only we could get Scoble to sign up, all our problems will be over" -- unnamed entrepreneur. As a fledgling startup, reaching the most influential users or customers, as early as possible, is the Holy Grail of traction (which also explains why it's the kind of thing that keeps CEOs up at night). But finding and targeting those influencers, and persuading them to actually try out your new service, is more often viewed as an art not a science -- when, arguably, a more algorithmically-driven approach may work better. To that end, PeerIndex, the Klout-like influencer and marketing startup, is announcing a tie-in with European early-stage seed investment and mentoring programme, Seedcamp, that will see it give away "£3 million" worth of bespoke influencer marketing. The idea being to help the qualifying startups identify the "tricky first few hundred users or customers", the ones who it's hoped will go on to become brand advocates, as it were. Headline-grabbing figure aside -- it's 'in kind' and is impossible to independently quantify in cash terms -- what's on offer does actually seem potentially quite valuable.
20 Aug 2012
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GIF creation app Cinemagram has seen a significant uptick in interest — but is losing the battle of the buzz to its upstart rival, Twitter‘s six-second video app Vine. That’s according to London-based startup PeerIndex, a Klout-like service that assigns social media scores to companies and individuals. A day after the Vine launch, Cinemagram had [...]More About: cinemagram, VineRead similar
In the post-FM era of streaming music, anyone can be a DJ. Spotify wants to provide the audience. That's why, industry sources confirm, Spotify will launch an enhanced influencer following system at simultaneous events in New York and London on December 6th. Spotify will start recommending you follow expert listeners, celebrities, and big name artists. It'll even have a superstar musician on hand at the event.Read similar