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In 2009, Robert Moore and Jake Stein put together a working prototype of their now profitable startup, RJMetrics. RJMetrics is a business intelligence software company that plugs into everything from Oracle to Google Analytics. It helps companies better monetize and manage their customers.

Both Moore and Stein had been venture capitalists; their experiences encouraged them to bootstrap RJMetrics for as long as possible. 

Three years later their company is profitable.  Moore and Stein have secured partnerships and customers; they've made enough money to hire more than a dozen employees and move into a real office. But in order to accelerate growth, Moore and Stein realized they needed a little outside help.

"We agreed from day-one that we would only take on investors when we were certain that it would generate positive returns," says cofounder Robert Moore. The Philadelphia startup has finally let investors in.

Today RJMetrics is announcing a $1.2 million round of financing from SoftTech VC, Lerer Ventures, SV Angel, Zelkova Ventures, Red Swan Ventures,  Upstage Ventures, Venture Capitalist Jon Anderson, Wharton Professor  Kartik Hosanagar, DuckDuckGo CEO Gabe Weinberg, and Fab.com CEO Jason Goldberg.  Goldberg has joined the Board of Directors.

The founders say they chose investors carefully. "If you look closely, everyone who invested falls into at least one of these categories: actual RJ Metrics user, stellar west-coast investors, or SaaS and lean startup experience."

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