Going After Parents, Pet Owners, Foodies & More, Fab.com Launches Weekly Shops
Design-focused startup Fab.com is launching a new type of shopping experience today with the debut of what it's calling "Weekly Speciality Shops." These new stores will be targeted across five of Fab.com's well-performing verticals: Kids, Pets, Foodie, Vintage Modern and Fashion. These are not Fab.com's top verticals, however, but are those that appeal to particular segments of shoppers.
As the name implies, the new shops will have sales that occur weekly and last for seven days, as opposed to Fab's standard 3-day flash sales.
source: techcrunch.com
14 Feb 2012
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