While the world goes gaga for Google Glass, a small startup has come up with an intriguing new take on a device which can display information before your eyes. Instabeat is head-up display unit which attaches to swimming goggles and monitors your heart rate, calories, laps and turns during your swim. It's been live on crowd funding platform Indiegogo for a few days and is already poised to reach its modest funding target, meaning the product will actually ship.Read similar

ShapeUp Club is a startup out of Stockholm which has been making waves recently with a lot of under-the-radar growth. Originally built back in 2008 as a side project, it's morphed into an interactive calorie counter on iPhone, Android, and web. You get a personal weight loss plan, can track nutrition, exercise and weight. Ok, so it might not sound original set against the likes of bigger players like MyFitnessPal... but... the app has registered 4 million downloads, with 450,000 monthly active users and a growth rate of more than 10,000 new installs per day (they claim). So not bad with very l... Read similar