"Cost per Like" often crops up in conversations about Facebook advertising, though it isn't a term officially sanctioned by Facebook. So what exactly does it mean?Cost per Like refers to the cost of acquiring a new fan for a Facebook page, either through paid advertisements or, less directly, through earned media efforts.There are three ways to "buy" Likes on Facebook. One is through "cost per thousand impressions" (CPM). Advertisers bid to target a group of desired users, and pay every time their ad is seen by a thousand of those users. A second option is "cost per click" (CPC) campaigns, whe... Read similar

We are still waiting for the Facebook Home update to come available in the Google Play Store, however in the meantime, the company has rolled out an updated release of the regular Facebook app. This update is currently available and the changelog details a few minor, but welcomed additions. Aside from what we see in …Read similar

Facebook has finally rolled out a new feature to its U.S. Android users that now allows them to initiate a free voice call with one of their Facebook friends. The voice calling feature will be available automatically, meaning you won’t have to go to Google Play to download an update. The feature has been available Read The Full StoryRead similar

Unlike the entertaining and lively Chatheads the ad recommend we put on our Facebook Home screens, we don’t get to choose floating family members. It’s a dystopian situation when everyone matches our interests and we don’t feel obliged to try ...Read similar

The Facebook Home Android launcher has proven to reasonably popular during its first week of availability. So far, Home has been downloaded over 500,000 times via the Google Play store in a bit over week of availability. While hundreds of thousands of installations sounds good for Facebook, Home is still on shaky ground. The big Read The Full StoryRead similar

This week it’s become apparent that not only are sales of the HTC One lacking – that device also known as the first “true” Facebook Phone – the software isn’t doing so hot either. As the Facebook Home software for Android reaches 1 million downloads, it also falls off the top 100 downloaded apps list. Read The Full StoryRead similar

You may want to be Facebook friends with your doctor, so you can ping him or her a quick question or maybe an image of a bug bite for an online diagnosis. But the question being asked by the medical community is, should your doctor be Facebook friends with you? The American College of Physicians (ACP) and the Federation of State Medical Boards issued a policy statement in the Annals of Internal Medicine addressing best practices for physicians in the digital environmentAs more doctors are using social media in both their personal and professional lives — and more patients want informati... Read similar

We all know some version of this story: a friend from high school meets the love of her life through her cousin's friend's sister's neighbor's first-born-child's doctor's brother's son. And in this age of online social networking, it's no surprise when those connections happen through digital platforms like Facebook.A new Facebook app hopes to make the matchmaking process easier among your friends, so you can play Cupid in a 2013-sort-of-way. The app, appropriately named "YouShouldTotallyMeet," uses the power of your friend network to help form introductions.With this Facebook app, you first b... Read similar

Bing‘s social sidebar, which shows relevant entries from your Facebook friends, Twitter, Klout, Quora and other services, just got a lot more interactive. You can now like Facebook posts in the social sidebar and add their own comments. In addition you can now also see all of the existing comments on a post right in the sidebar, too. This, Microsoft believes, will make the social search experience on Bing even more interactive, engaging and helpful than before. It also means users don’t have to leave Bing to engage with these posts. Chances are, after all, that they will get distra... Read similar

You can argue about technicalities all you want, but the HTC First is the first real Facebook phone. Yes, it's pretty much just an Android phone with a Facebook layer on top. And yes, the hardware is built by HTC, not Facebook.  But this is our first taste of Facebook's true vision for mobile, one where it wants to give you the ability to turn any phone into a Facebook phone. The HTC First just happens to be the first device to ship with that experience right out of the box.  Click here for hands-on photos of the HTC First and Facebook Home > First thing's first: What is Facebook ... Read similar