A group of researchers from both Taiwan and Mexico have developed a new design for an LED streetlamp that will limit light pollution all the way down to 2%. Currently, LED streetlamps can leak as high as 20% of their light into areas they weren’t intending to target. These new streetlamps will only shine light Read The Full StoryRead similar

They may look like the version of Google Glass for demons, but Toshiba‘s new OLED glasses are in fact more about lighting than wearables, and could even result in cameras that can illuminate subjects directly from their own lens. The Transmissive Single-sided Light Emission OLED Panel tech is Toshiba’s star for SID 2013 this week, Read The Full StoryRead similar

Environmental activist group, Friends of the Earth HK, claims Apple's Causeway flagship store in Hong Kong is a major contributor to light pollution in the area. Apple reportedly runs about 500 lamps and spotlights over night, and the light spills outside of the store into the Hong Kong streets. According to a report in M.I.C. Gadget, Friends of the Earth HK says light from the store can be seen as far as 700 meters away.Hong Kong is known for its colorful and illuminated skyline, but all these lights may be having a negative effect on residents. A recent study suggests that parts of Hong Kong... Read similar

For some time, Facebook has deflected criticism about its low click-through rates for ads by arguing that the metric is irrelevant. However, showing a link between ads on the network and a corresponding sales boost has been tricky.Data from partner Datalogix may help Facebook make its case. In particular, a Facebook campaign for Bud Light appears to have helped increase sales.The overview: During a four-week period from Dec. 3 to Dec. 31, Bud Light ran Page Post ads that appeared in all Facebook placements, including the mobile News Feed, visible to its 5.8 million fans. The ads were reconstit... Read similar

During the Miami Heat's incredible 27-game winning streak earlier this season, forward Shane Battier told NBA.com that he's a superstitious fellow. As the Heat won game after game, Battier said he was sticking to one beer to keep the streak's mojo intact. That beer? Bud LightSEE ALSO: MLB Fan Catches Foul Ball in Beer Then Chugs It Like a ChampNow, nearly a month later, Bud Light has paid Battier back for the love. How? A surprise delivery of some 1,100 cases of the goes-down-easy brew. The special drop-off is documented in the YouTube video, above, which we recommend checking out. Whether yo... Read similar

Classy experiment detects non-classy light. May help with quantum computing.Read similar

Classy experiment detects non-classy light. May help with quantum computing.Read similar

Sony has unveiled a compact camera that features quite a bit of eye-catching hardware, including a 20.4-megapixel Exmor R CMOS sensor and 30x optical zoom. It offers these in a very light and small body, however, making it the smallest and most lightweight compact 30x optical camera available, according to Sony. The HX50V weighs 9.6-ounces, Read The Full StoryRead similar

Back in March, we heard rumors that Amazon was working on building a private cloud service for government agencies (specifically the CIA in that case), and it turns out that’s now getting the green light — sort of. Amazon and the US government signed a three-year deal that would see the government using Amazon Web Read The Full StoryRead similar

There’s a lot that goes into making an exceptional cake. Sure, you can use the best ingredients, mix it perfectly, neatly put it into pans and pop it into your oven for the allotted time. But if you’re not paying close attention, you may not realize that your oven is cooking unevenly. The result? A woefully slanted cake, overbaked in some areas and underbaked in others.First person sci-fi shooter Metro: Last Light is a slanted cake. While there is an intriguing concept and some flashes of great gameplay, a large portion of the game is wildly inconsistent — and practically not... Read similar